Events

My work in brand partnerships and experiential marketing is rooted in storytelling and strategy.

I’ve helped produce AARMY’s first India Bootcamp in Mumbai with Dymatize, developed the concept behind MUD/WTR’s first-ever café in Los Angeles, and supported Rumble in launching their first nightlife boxing event in New York, among many others.

Each project has been built around creating moments people want to talk about and return to. I specialize in identifying the right partners, shaping the creative vision, planning high-touch events, and ensuring both brands grow their audiences without overlap. Explore highlights from some of these collaborations below.

Testimonials

“Nikhita’s creative direction shaped the entire vision for our first-ever nightlife event. She brought depth, originality, and a clear narrative right from the jump, and transformed a rough idea into a concept that felt meaningful, modern, and completely on brand.”

- Andy Stern, Rumble

“Nikhita helped conceptualize and launch our very first blog, shaping the voice, tone, and editorial direction from day one. She also found innovative, high-impact ways for us to show up in the wellness world, from integrating AG1 into a BodyHoliday retreat in St. Lucia to securing race-fueling moments during the F1-based event in NYC — all of which helped bring our brand story to life.”

- Katie Sorkin, AG1

“Nikhita led sponsorships, press, and end-to-end organization for my first India Bootcamp. She secured a feature in Vogue India and a reel for ELLE India, drawing 600+ attendees with a waitlist. She helped me break into a new market with strategy, publicity, and execution that went far beyond expectations.”

- Akin Akman, AARMY

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Magazines

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Brands

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