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Brands

My brand work includes partnerships with Calm, Moon Juice, Equinox, Saatva, Johnson & Johnson, and many more across the wellness, mental health, and nutrition space.

I create and edit copy that blends editorial storytelling with thoughtful conversion, from newsletters and blogs to app and website copy.

Each approach is bespoke to the brand’s voice, but the goal remains the same: to create content that feels refined and editorial, while gently and effectively converting readers into customers. Here’s a selection of my work that reflects this philosophy.

Testimonials

“Nikhita captured the Moon Juice voice with ease. From blogs to newsletters to website copy, everything she wrote felt intuitive, informed, and beautifully aligned. She brought a fresh editorial sensibility that elevated every piece.”

- Gabby Lester-Coll, Moon Juice

"I’ve worked with Nikhita on wellness content for both Johnson & Johnson and Dotdash Meredith, and she executes every assignment flawlessly. Her briefs are sharp, her writing requires little to no editing, and she consistently exceeds expectations. She’s one of my most trusted writers and editors in the wellness space."

- Bianca Mendez, Johnson & Johnson

"Nikhita jumped into a hugely busy editorial team with ease, picking up the Calm voice within days. The blogs she edited were polished, friendly, approachable, yet professional. She was also eager and willing to take on other tasks like working on content briefs/outlines for blogs, working on blog optimizations to help optimize for SEO and GEO. And she was a huge help taking on some admin work to help cover for people who were out of office on leave. We were so grateful to have her upbeat, positive attitude in meetings, brainstorms, and on the team in general."

- Erin Shaw Clancy, Calm

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