My brand work includes partnerships with Calm, Moon Juice, Equinox, Saatva, Johnson & Johnson, and many more across the wellness, mental health, and nutrition space.
I create and edit copy that blends editorial storytelling with thoughtful conversion, from newsletters and blogs to app and website copy.
Each approach is bespoke to the brand’s voice, but the goal remains the same: to create content that feels refined and editorial, while gently and effectively converting readers into customers. Here’s a selection of my work that reflects this philosophy.